Looking to work for yourself, not by yourself?

Looking to make a genuine difference to the education of mainstream and neurodiverse children?

Become a Clara James Franchisee!

If your goal is to build confidence as well as knowledge in children, by building your own successful tutoring business, yet with all the guidance and support of someone who has already been there, read on:

What support do you need to start your journey?

No matter your starting point, we are here to guide you every step of the way. We promise to always do our very best to help


Originally it was predicted that this year, 2020, tutoring will be a £123 billion global industry. Class sizes were getting bigger, the curriculum was harder, and more and more children were struggling to keep up with their peers.

Then came lockdown.

Now children and schools are having to play catch up, recall information from before and learn the new year’s syllabus. During lockdown, some parents were pulling their hair out! Others embraced it and are now wondering if this could be the way forward for them. Working with children on a one-to-one basis, supporting them through creativity in becoming more knowledgeable and confident with their maths and English.   Do you want this to be the year where you create the work life balance that you’ve always been looking for? Imagine a life where you have the flexibility to earn as you work without the worries of being employed. You will also be making a genuine difference to those that you work with.

Is there a need for another tutoring business?

Yes! In the past few years, the number of parents I have had get in touch looking for support has grown exponentially. More and more families are looking for the support their child needs to help guide them through the educational system

It is estimated that around 1 in 4 children in the UK now
have a private tutor. In part this will be due to growing class sizes and frustration with the current education system.

This displeasure is magnified for families when their child is one of the 353,000 0–17-year-olds in the UK living with some form of Special educational need. It is estimated that this accounts for 2.5% of all the children here in the UK.

The Clara James Approach to learning

Every one of us is an individual, with our own starting points and aspirations. The children you work with are no different. The pride you will feel is second to none

On your journey into building a successful tutoring business, one of the best bits of advice I can give you is to remember that every child you work with is unique. Every call you get is a cry for help. Don't treat people as a statistic to help you raise your profits, treat them as someone you genuinely want to support, someone you can genuinely help. The rest will follow


With low entry costs of just £4,995.00 +VAT a Clara James Franchise could offer you this, with world class support and all the training that you will need regardless of your starting point.

How I can help you


When you invest in a franchise you want to know that you will receive the support that you need.

That is, to a large extent what you are paying the franchise fees for.

Some franchisees may have a history or working in education and feel that it is the running of the business aspect that they require support in.

Others may be confident in running a business but less confident about the education/ tutoring aspect of the franchise. Others may require support with both.  

You’ll Receive World Class Training

Prior to the intensive week of training, you will receive an introductory manual which will walk you through setting up your bank account, registering with relevant bodies, etc.

Your experience with us would then continue with the intensive training.

During this time, we would go through everything from marketing (Facebook ads, Google ads, Google My Business, a Facebook page to name but a few) and who you might want to market to.

We will look at the process to go through when a family gets in touch. Meeting them and ensuring that you can give genuine help and support rather than coming across as a pushy salesperson.

We will explore planning the lesson, creating resources, carrying out the lesson, receiving feedback and referrals and using this to grow your business.

The support doesn’t stop there.

Once a fortnight we will schedule a phone call with your personal mentor, you can use this time to get the answers to any questions that you may have and talk about goals you have and any support you may need in implementing them.

Comprehensive training manuals will contain a lot of the answers you may seek. You will have a hard copy but also access to the online version in password protected portal.

These cover recruiting tutors, all the systems covered in the initial training week, resources, the training to support you with working with those with specific learning difficulties.

5-day 1-to-1 bespoke training

The 5-day 1-to-1 tutoring will be hybrid in it's presentation. The first 3 days will take place on line. Then you will be invited to Aylesbury for 2 days of 1-to-1 support.

We will cover the costs of your accommodation and your food and drink. All you have to do is get yourself here.

This is your chance to prepare yourself to get fully prepared for getting your business off the ground.

The Franchisee Hub

This is our online manual, it is where you can access all the training plus more. You will also have access to all the resources that we use to save you so much time and stress!

monthly zoom calls to talk about your business development

Either as a full franchisee or a Clara James Brand Associate we can help you build a successful tutoring business using all our systems and resources

Annual events and bi-monthly newsletters to encourage, motivate, inspire

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What continued support will I get?

  • The bimonthly printed newsletter will cover a range of things from new resource ideas, books to read to help you grow your business. Successes that other franchisees have had to inspire you to help you grow your business.  

  • Between our fortnightly phone calls, you may come across other questions that you have. Feel free to drop us an email or a text at any time and we will ring you back as soon as possible or reply by text/ email if that is more suitable. We are here to do everything we can to help you and this direct access, we hope will be one of the biggest assets.

  • Quarterly webinars will provide you with training on specific aspects which people are commonly asking questions about. They will also offer you the opportunity to ask more questions and get support from fellow franchisees.

  • This one -day events held in the summer months will be a fantastic opportunity to network and learn. Each year the content will vary but key themes will no doubt focus upon getting and keeping students over the summer holidays and back to school campaigns.

  • In the winter months we will have another networking and training day this will also combine with our annual awards. The awards will provide the opportunity to congratulate and recognise the growth of your business. This will be a brilliant day and you are guaranteed to leave motivated and inspired for the coming year.

  • The annual one to one meeting is key. This will be your opportunity to meet with us and set your personal targets for both your business and your personal life. We will look at your numbers and the support you will need from us to achieve this and the steps you will need to take to ensure it happens.

  • Something we pride ourselves in is the fact that one style doesn’t suit all. We will provide you with support in working with both dyslexic and children on the autism spectrum. We will also offer ideas and suggestions on working with children who have other learning difficulties. Though it is always important to that these children are also individuals and cannot be categorised by a label. Every child you work with will have their individual skills and preferences, the training we give you will help you to recognise these and respond to them.

About you the ideal franchisee


Our systems, training and support are designed so that anyone can acquire the skills they need to become the owner of their own successful Clara James franchise business, with no previous experience required. To become a successful Clara James Tutoring Franchisee, you should be:

  • Willing to work with the needs of the individual child

  • Wants to make a genuine difference

  • Empathetic, warm and encouraging.

  • Open to new ideas and adaptable.

  • Creative

  • Good qualifications to at least A level standard

  • Able to travel within your territory

  • Self-motivated and enjoy hard work

  • Entrepreneurial, determined to succeed and keen to generate income and profit

  • Organised

  • Customer focused

  • Keen to learn

  • A people person, able to listen as well as to talk

Financial information


Franchisees can join us, for an investment of just £4995.00+Vat!

After the first 3 months there is a £250+VAT monthly licence fee which covers all the support mentioned above. There is also a monthly investment of £150+VAT for marketing.

Why did we franchise?


Since I started the business in 2012, I have spoken to many parents about experiences they have had about tutoring. I’ve also spoken to other tutors about what they offer. And, when I think about the service we provide it seems to be in a different league.

I know this this sounds conceited but it’s the little details that make such a difference.

I’ve heard of students who have to provide their own work (yes we will do homework with a child if that is what they would like to do, but we offer alternatives as well that we provide).

Some tutors provide a worksheet and then sit there on their phones whilst the student completes it.

Often tutors will prepare a lesson once and regurgitate it time and time again regardless of the child’s level of understanding and learning style.

Sometimes it’s also just the little things that make a difference like taking your shoes off when you go to someone’s home or closing the gate after you.

When I looked at what others provide, I felt parents should have access to a certain standard that helped their child as an individual. This standard would be delivered by individuals who genuinely care, and every day strive to be better than the day before. The question they focus on would be:

What would the best tutor in the world do?


I know providing this support to children and students all over the UK would be too much for me to do myself.

I also recognised that managers would never put the care and attention into a job like an owner (franchisee) would put into their business. Because these franchisees have proven their commitment, their passion. Their franchise would become a part of them. Something they cared about, nurtured, and grew.


SOME PEOPLE WON’T RELATE TO THIS AND THAT’S FINE. BUT I KNOW THAT SOME PEOPLE WILL. HOPEFULLY THAT IS YOU?


We pride ourselves on offering world class support.

Always offering the best service possible


Know your targets, keep focused and stay accountable


After working with Dawn for just a few months it made me realise how much I enjoy tutoring and that it is a career I want to pursue further. Dawn is always there if any help is needed, she has been very supportive with preparation for the lessons, and I very often use her ideas or games in my own lessons

Dina Hutsall


WHAT PEOPLE ARE SAYING ABOUT US:


We are so pleased with how Molly is progressing her confidence is markedly growing. She loves the games; it just shows she’s learning without even realising it and we love them because she looks forward to your lessons each week. Win Win!!!  

Georgina M. Parent, Thame


Dawn is great with my daughter, makes learning fun and they have fun without her knowing she is learning. This is what my daughter needs right now. My daughter’s confidence in her academic work has grown and she needs confidence to move forwards. It’s great to get immediate feedback from Dawn and discuss our daughter’s feedback in an open manner. Highly recommend Clara James Tutoring  

Emma, Winslow (Parent)  

Clara James Tutoring, I cannot praise enough. I contacted dawn as an adult who needed to reach level 2 in math before I’d be allowed to study an access healthcare course. My math was currently back in the primary school levels due to dyslexia and dyscalculia. She managed within two weeks to get me from these very lowest ranks of ability up to scraping my level 2, in just TWO weeks! That’s incredible! I’d tried so many other tutors and method and failed but I was met with patience and understanding of my difficulties. I will never forget just what a wonderful thing this is. I can’t praise Starr tutoring highly enough.

Suz, Aylesbury (Adult learner)


Having worked in education for 16+ years as a teacher, lecturer, course tutor and educational consultant working with some customers of major notoriety, I met Dawn. I really value the work that Dawn is doing with Clara James Tutoring. She has a unique and creative approach that surpasses any work that any franchise on the market is doing. I am impressed and I know from my experience that this approach will work with a large number of learners. I recommend Clara James Tutoring to others.

- Ramesh

LET'S WORK TOGETHER

Let's start the journey today in becoming a Clara James Franchisee

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