When you are creating persuasive texts to convince someone of something, you may want it to appear that you are being unbiased… however, your conclusion may have a heavily biased opinion.
Having you said that, you don’t want it to appear you are sitting on the fence. Your point of view needs to be clear.
Persuasive texts will often start with a question:
Do aliens exist in plain sight?
Should cyclists have cycle lanes provided to keep them safe?
Is Aldi the best place to go for a cheap food shop?
How these questions are phrased will often bias the reader before they read the content.
Start your text with a clear outline of the point you are arguing and a brief summary of your arguments.
Next structure the text your paragraphs with a point, evidence and an explanation. The paragraphs need to be presented in a logical order.
When you conclude, reiterate your points and the opening opinion. Don’t use this to make a new point or a contradicting view, it will weaken your whole article.
Write in the past tense unless you are predicting the future in which case you will need to change to the future tense.
Think about the connectives that you might use:
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